Fonterra Milk For Schools Launch

SMC worked in conjunction with Fonterra to plan a the ‘Milk For Schools” Launch. Hosted at a local primary school, the theme was country comes to the city. Hay bales, farm animals, balloons, milk tanker and tractors will provide the back drop for the fun day.

The pupils played games with hero’s such as Richie McCaw. The formal part of the day included a stage with the back drop of a Fonterra Milk tanker for offical speeches and media interview. The day was reported live on TV1 and TV3 news.

Haier

A sponsor of the Sanitarium Weet-Bix Kids TRYathlon, Haier desired to have a “fun and free” activation for kids, to take the stress away from parents!

Activation Overview:

SMC designed a multifaceted touch point activation on site to engage with kids and their parents. Games based activity activation included:

Netball Game - Children thew a lightweight netball into a Haier washing machine shell to win a range of branded prizes

Selfie Board - A free standing selfie board that depicted a large front loader washing machine. Kids stood behind, with an area to insert head. Bubbles and foam graphic looked like the washing machine was on.

The Fonterra Shout

Fonterra Objectives

• Create an emotional connection with staff, shareholders and New Zealanders through the proposition that ‘together we are celebrating our New Zealandness’.
• Facilitate a genuine grass-roots community celebration of Fonterra’s 10th anniversary.
• Build a sense of pride, belonging and co-operative spirit among Fonterra staff and shareholders.

Event Concept:

Seven events nationwide all happening at the same time – Auckland, Whangarei, Hamilton, Hawera, Palmerston North, Christchurch. 4pm to 8pm

Each event included Celebration Elements:

• Headline NZ acts – Dave Dobbyn, Avalanche City, Stand Walkers, Tiki Tane etc
• Free cultural entertainment
• Free sausage sizzle
• Product giveaways – ice creams, chocolate milk, yoghurt
• Fun community games for kids
• Each event was self contained but with satellite connection to Auckland to create a ‘magic New Zealand moment’

Overview:

Fonterra deemed this as a ‘Great Success”!

Over 150,000 people attended the events

Each shareholders received a free t-shirt to remember the event