Founded by Sport Bay of Plenty in 1990, the Tauranga Half is one of the longest running and most popular triathlon events in New Zealand and with a rich history in the local Tauranga and triathlon community. The biggest names in Triathlon have raced and won the event, including: Cam Brown, Braden Currie, Craig Alexander, Javier Gomez, Hannah Berry etc.

For the past 21 years Big Boys Toys has led the way as the country’s biggest and most notable men’s lifestyle entertainment show. The shows enthralls and entertains over 35,000 people each year and includes adrenaline pumping shows in the Action Arena, the Excavator Champs, and five exhibition halls packed with the ‘latest and greatest’ in automotive, motorcycle, marine, lifestyle, electronics, and much more! Having sold the show to new owner, Shaun Varney, SMC still maintains an operational delivery role only.

Located in the sun drenched Mount Maunganui, The Fulton Hogan Mount Festival of Multisport is an annual event and is aimed at celebrating active lifestyles, fitness and fun. Made up of four events including: The Tauranga Half Ironman, AquaBike, and the Waitoa Mount Festival Half Marathon. Thousands flock to Mount Maunganui each January to take part in NZ's longest running Triathlon & Multisport Festival.