SPONSORSHIP:

Sponsorship evaluation an implementation- Quantifying and qualifying investments

Sponsorship evaluation process

• Understand companies specific brand objectives
• Conduct an audit on current sponsorship portfolio
• Conduct an analysis of target markets and their key interests
• Find the ideal sponsorship consistent with marketing objectives
• Critical evaluation of tangible and intangible benefits
• Cost benefit ration analysis giving a monetary value on your sponsorships

We maximise your sponsorship opportunities

• Develop a full integrated communication plan
• Apply a valuation cost benefit analysis
• Engage in contract negotiation with the event organiser

Integrated marketing plan

Summary

SMC are in a position to:

• Audit
• Evaluate
• Recommend
• Implement

SMC ensure that every dollar is maximised and your sponsorship portfolio is fully functioning.