SMC manages a diverse cross section of events, each requiring a different skill set to effectively perform within the current market. This has enhanced SMC’s ability as event organisers to be able to offer the complete package and adapt to the different needs of each event.


SMC deliver a range of events from small to large size, including the events below:

The largest children's sporting event of its kind in the world.
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Sanitarium Weet-Bix Kids TRYathlon

The event encourages kids from 7- 15 years of all fitness abilities to get active & TRY for their personal best. A key ethos behind the event is to help kiwi kids believe in themselves. Kids can enter as an individual, team of 2 and every child gets a gold medal as they cross the finish line. The event has become a right of passage for most kiwi kids in New Zealand and has a rich 20+ year history.

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The largest equestrian event in the Southern Hemisphere.
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Horse of the Year

Horse of the Year Show (HOY) is hosted annually in Hawkes Bay. Held for over year 17 years, HOY has secured itself as one of Hawkes Bays most prominent ‘not to be missed’ events, attracting local and national crowds of 60,000+ every year. Run over 6 days, HOY plays host to different equestrian disciplines, food, wine and shopping experiences.
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ASB Polyfest is the largest event of its kind in the world
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ASB Polyfest

The ASB Polyfest celebrates the diverse cultures that make up the Auckland region, with visiting schools, local community and organisations from around New Zealand and the world enjoying the atmosphere.  The level of performance through speech, song and dance is of a high standard and it's known as the biggest event of its kind in the world.  Through non-competitive and competitive sections Auckland Secondary School students prepare traditional performance items, choreographed to the event theme and composed to fit aspects of their respective culture across six stages.   The festival will celebrates its 42nd anniversary 15-18th March 2017.   "I can't think of anything that's much more significant for youngsters than being able to come along over the course of four days, get to meet a whole lot of new friends and engage in activities that are going on here." - Prime Minister John Key, VIP Function ASB Polyfest 2014
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New Zealand’s most historical triathlon event.
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Port of Tauranga Half

Founded by Sport Bay of Plenty in 1987, the Port of Tauranga Half is one of the longest running and most popular triathlon events in New Zealand and with a rich history in the local Tauranga and triathlon community. The biggest names in Triathlon have raced and won the event, including: Cam Brown, Joanna Lawn, Craig Alexander and Sam Warriner.
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Auckland’s premiere lifestyle and entertainment event.
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Big Boys Toys

For the past 17 years Big Boys Toys has led the way as the country’s biggest and most notable men’s lifestyle entertainment show. The shows enthralls and entertains over 35,000 people each year and includes adrenaline pumping shows in the Milwaukee Action Arena, the Auckland Excavator Champs, and five exhibition halls packed with the ‘latest and greatest’ in automotive, motorcycle, marine, lifestyle, electronics, and much more!
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Annual Festival of multi sport in Mount Maunganui
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Mount Festival of Multisport

Located in the sun drenched Mount Maunganui, The Mount Festival of Multisport  is an annual event and is aimed at celebrating active lifestyles, fitness and fun. Well known kiwi events such as The Port of Tauranga Half (Tauranga’s pinnacle sporting event) and the Under Armour Mount Run will feature at the festival. Along with a line of new sporting events, there will be family and social entertainment events for all ages and abilities.

Customised events


Example: “The Fonterra Shout”

SMC teamed up with Fonterra to deliver 7 events nationwide, celebrating 10 years of the Fonterra Co-op. All seven events were hosted on Monday 24th October 2011 – Labour Day. They included live-linking between the venues with the Fonterra CEO making some major announcements.

Fonterra also tagged this series of events as a coming together of all people to thank New Zealander’s for hosting the Rugby World Cup, and a final send off to the international visitors.

Over 100,000 people attended these free events.

Get in touch

Physical Address:
38 Mt Hobson Road
Auckland 1020

Contact Details:
09 523 4212

PO Box 74 081
Market Road
Auckland 1543
New Zealand